An Antidote to Discouragement

​Small Business owners can frequently feel discouraged. 

An antidote for this discouragement is to ask yourself "At the end of the day do you love others; do you feel like you have made a positive difference in people's lives?  If so, how did you do it?

It can be so easy to withdraw, especially when things are hard, or not working out as you want them to.  However, if loving others is a motivator it will keep you from discouragement.

Business owners who have direct access to customers, clients, vendors, or just people in need of their services or products tend to feel more engaged. However, there are many business owners who operate in the background.  They spend their time working on their business.  They are building, creating, planning, and strategizing so that the business can run effectively and be successful.  

Sometimes these roles are all filled by the same business owner.  The owner has to not only be client-facing but must be business-facing also.  It is easy to lose track of “who” you are working so hard for if you are not directly in front of them, or if you are wearing so many hats.

When you don't have access to positive feedback from your clients or customers,  you then rely on the numbers to tell you everything about your effectiveness.  So low, slow, no sales or customer engagements can be very discouraging.

That is why remembering that you are going for positive impact is helpful.  Today, as you build, plan, create, remember your customer, client, vendor, the “who” whose life you are improving by the work you do.  Make sure that when they eventually engage with your service or product, they will feel the love that you put into it for them.  Your impact will last way past the last sale.

This will keep you motivated even in slow times when discouragement can creep in.

---