Have you ever considered that your identity is tied to your activity? When there is a lack of alignment between your behavior and who you say you are (identity), people get confused.
Businesses grow and change, as do business people.
Some of the change is intentional because we identify areas that we need to work on and we work on them. Intentional change is usually tied to the desired outcome and or income. Those planned changes usually align with our identity; who we say we are.
Some change however is incidental, because it occurs in reaction to incidents that we encounter as we build our business. Business people are frequently exposed to new thoughts and ideas about how to build and grow their businesses, and not all of these ideas and proposals can feel right or authentic to who we are. Instead of sitting and evaluating the impact of these ideas on our business, we react by making changes that don’t align with our identity.
As a Christian businesswoman, I see many opportunities to operate outside of my identity in business. However, I stay intentional so that I can continue to be who I say I am. I have no wish to confuse others, or myself. I remain who I say I am. I am a Christian businesswoman who works to help other businesswomen balance the sometimes competing agendas of personal and professional.
Today, take an inventory. Does your business reflect your core values and your identity? Are you still the person you were when you began your business?
If not, was it intentional, or incidental?
Are you happy with the change or does it pose some problems for you?
Remember your actions will be in alignment with your identity. Make sure that you are happy with what your activities are telling others about you. If you find that some of your current identity doesn’t align with your values or beliefs, take heart, change is possible. It starts with answering the question, “Who Are You?”
Take the challenge and comment with one sentence that will let others know who you are. Others just may check out your feed to see if your posts reflect the values you say you espouse.
Allison is a Professional Life Strategist, helping busy professional women maintain healthy relationships professionally and personally as they move forward in their lives. She gives you tools to build the life you want.